Marc Ecko
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How Major Corporations Use Branded Photography for Marketing
Today’s consumers are inundated with media messages. We get bombarded from all sides with advertising, so much that we end up tuning out most of it. This fact isn’t lost on corporations. They are hungry for new ways to more directly connect with their customers.
These companies are learning that branded photography is an ideal way to create a personal, one-on-one connection with their customers. And because the connection is created with a photograph, it’s personal, tangible and lasting.
So who’s doing this, and how? Here’s a round-up of some recent events we’ve produced using branded photography for large corporations.
Verizon
Remember the old phone company’s “Reach out and touch someone” campaign? Verizon is still living the slogan, using branded photography to create a more personal relationship with their current and potential customers. They turned to the creative team at Marketing Werks to execute a series of sponsored events that directly reach and involve consumers.
In October, Verizon used green screen photography at an Islanders game to reinforce their support of the Islanders “Stick Kid” program, and create a one-on-one customer experience. First, to create the green screen background, we went to the Nassau Coliseum and shot the hockey rink when it was empty, and then added the Verizon and “Stick Kids” logos.
The green screen background put people where they usually can’t go, right in center rink – virtually, if not for real. The photos reinforce Verizon’s community involvement and commitment to the Islanders “Stick Kids” program, as well as their branding. And as you’ll see, people loved it!
In August, Verizon sponsored an Air Supply concert at the Westbury Music Fair, and gave some concert-goers an opportunity to meet the band backstage – and get their photos taken with them to commemorate the occasion.
For fans of the band, a huge thrill made even more memorable by having a photo of the event. For Verizon, the pay-off is in goodwill built, and with their logo included on the photos, consistent brand visibility – for years to come. The branded photography create an immediate association with their brand and this fun experience. See for yourself!
Marc Ecko and Rolling Stone
Designer Marc Ecko teamed up with Rolling Stone Magazine to launch his new men’s cologne, Ecko by Marc Ecko. As part of the launch event at Macy*s Roosevelt Field Mall, they offered branded photographs of anyone who purchased the new cologne, putting each customer on the “cover” of Rolling Stone. Again, branding was reinforced and brand loyalty encouraged by marrying the customer and brand images – a match made in marketing heaven!
HP and Microsoft
You cannot find a more perfect example of linking event marketing with media advertising than the green screen photography we executed for HP, at the launch event for HP and Microsoft 7. The event was held at the Museum of Natural History, and the green screen image tied into this location as well as the imagery used in HP’s new print ad campaign. We formatted the image to create maximum play between it and the people photographed, to great effect as you’ll see below.
Who wouldn’t want to keep one of these fun photos around? Again, brand reinforcement as its best!
These large corporations realize the power of branded photography for their events, how it reinforces relationship marketing, experiential marketing, word of mouth marketing, promotional marketing, direct marketing, retail marketing and brand marketing. They know how to harness this power, and so can you!
About the Author
Moment of Brilliance: Marc Ecko
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NEW Marc Ecko THE MASTERPIECE Mid Size Watch E15506M2 $308.35 |
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marc ecko a prada lot watch duffle bag wallet sunglasses great gift good deal. $279.99 |
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Marc Ecko Men’s E17577G1 The Moment Stainless Steel Wat $261.42 |
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MARC ECKO Lox Gold plated Gents Watch E14535M1 – BRAND NEW – RRP £205 $251.43 |
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Marc Ecko E09501G2 Mens Black Steel Watch £155 $245.10 |
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Marc Ecko Two Colour Chronograph Watch RRP£195 $246.68 |
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Marc Ecko E20049G1 Men’s Watch $269.00 |
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* Marc Ecko Chronograph Mens Watch E20030G1 $232.28 |
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* Marc Ecko Mens Watch E20021G1 $232.28 |
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Marc Ecko THE FUTURA E21578G2 Day Date Quartz Movement Gentlemen’s Watch $263.00 |
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Marc Ecko E25048G1 Black Round Dial Silver Stainless-steel Men’s Watch $250.00 |
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Marc Ecko E15506M1 Chronograph Water Resistant Quartz Movement Ladies Watch $250.00 |
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Marc Ecko The Ego E16596G1 Water Resistant Quartz Movement Ladies Watch $250.00 |
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MARC ECKO CHRONOGRAPH 50 M MENS WATCH E25048G1 $250.00 |
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Marc Ecko Chronograph Date 50m Mens Watch E20001G1 $250.00 |
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New Marc Ecko * DUKE AUTOMATIK E35000G1 * Men’s Watch $249.99 |
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Marc Ecko Mens Watch E13585G1 Leather strap K3C $237.12 |
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Marc Ecko E15505G1 Gentlemen’s Watch $249.00 |
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Marc Ecko E15506M2 Unisex Chronograph Date Day Watch $249.00 |
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Marc Ecko Men’s E17596G1 The Fortune Leather Watch $238.27 |
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MARC ECKO Pastime Gents Watch E13598G1 – BRAND NEW – RRP £195 $219.80 |
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MARC ECKO Pastime Gents Watch E13598G2 – BRAND NEW – RRP £195 $219.80 |
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* Marc Ecko Mens The Rouge Watch E17588G1 $205.57 |
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Double Trouble $1.99 … |
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Double Trouble Too $1.99 … |
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Block Star DVD Magazine, Vol. 2 $0.98 In this issue of the DVD magazine TI lets it be known why he is the undisputed King of the South Mobb Deep’s infamous G-Unit for life Snoop Dog campaigns for Tookie Williams at the gates of San Quentin and Marc Ecko explains how he built his empire from scratch. Also included are E-40 Slum Village Grandmaster Flash a spotlight on the 2006 AVN porn convention and Block Stars Tha Alkaholiks Zion I S… |
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Marc Ecko’s Getting Up: Contents Under Pressure $8.47 Getting Up: Contents Under Pressure takes you to the early days of a new art from. It’s the early 1980s and you’re a kid from the ghetto, discovering the new world of graffiti art. As “Trane”, you have a social conscience, too: Your neighborhood is struggling and the crooked government is doing nothing to help, so you decide to send a message. Use street smarts to uncover a mayor’s dirty secret, t… |
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Marc Ecko’s Getting Up Contents Under Pressure Limited Edition $15.95 In a world where graffiti has been banned and freedom of expression has been suppressed by a tyrannical city government, an unlikely hero rises to win back his neighborhood and become an urban legend of the city of New Radius. Play as Trane, a “toy” (beginner) graffiti artist with the street-smarts, athletic prowess and vision necessary to become an “All City King,” the most reputable of all graff… |
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Marc Ecko’s Getting Up: Contents Under Pressure $14.99 Getting Up: Contents Under Pressure takes you to the early days of a new art form. It’s the early 1980s and you’re a kid from the ghetto, discovering the new world of graffiti art. As “Trane”, you have a social conscience, too: Your neighborhood is struggling and the crooked government is doing nothing to help, so you decide to send a message. Use street smarts to uncover a mayor’s dirty secret, t… |
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Timex IronMan Road Trainer $109.95 Timex IronMan Road Trainer features target zones, average heart rate, recovery timer, max zone calculation, digital transmission and an owner replaceable battery INDIGLO night-li… |
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Marc Ecko EDT SPRAY 3.4 OZ $37.25 hyper citrus accord, white grapefruit, ginger, lightening accord, violet leaves, black licorice, wild artemisia, tonka beans, white incense and energized musk accord, static accord… |
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Marc Ecko for Men by Marc Ecko 3.4 oz EDT Spray Tester $16.99 Design house: Marc EckoScent name: Marc EckoLaunch date: 2009 |
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Marc Ecko Unltd Undercover Full/Queen-size Duvet Cover Set $49.49 Update your bedroom decor with this three-piece duvet cover set from Marc Ecko. A stunning black and white digitized print brings a contemporary look to this duvet cover set. |
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Red by Marc Ecko ‘Nip Tucked’ Satchel $55.99 Bag features top zip closure with tassel pullMarc Ecko bag has interior back wall zip pocketSatchel with contrast stitching |
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Marc Ecko Unltd Painted Love Twin-size 2-piece Duvet Cover Set $21.59 Update your bedroom decor with this three-piece duvet cover set from Marc Ecko. A stunning crackle paint pattern brings a contemporary look to this duvet cover set. |
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Ecko by Marc Ecko Men’s 3-pc Gift Set $24.99 Ecko by Marc Ecko, From the main man of hipsters. This aromatic-fougere fragrance for men was created by two perfumers, vincent kuczinski and lois evans, in cooperation with marc ecko himself. Top notes are ginger, white grapefruit, and citrusy accords. |
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Marc Ecko Unltd Platinum Links Twin-size 2-piece Duvet Cover Set $25.64 Update your bedroom decor with this two-piece duvet cover set from Marc Ecko. A stunning platinum links pattern brings a contemporary look to this duvet cover set. |
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Marc Ecko ‘Ecko’ Men’s 2-piece Fragrance Set $24.05 This Marc Ecko ‘Ecko’ fragrance set features a masculine blend of ginger, white grapefruit, and citrus accord. This two-piece fragrance set includes an eau de toilette spray and deodorant stick. |
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Marc Ecko Unltd Undercover Twin-size 2-piece Duvet Cover Set $20.69 Update your bedroom decor with this two-piece duvet cover set from Marc Ecko. A stunning black and white digitized print brings a contemporary look to this duvet cover set. |
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Ecko 3.4-oz Eau De Toilette Spray for Men $24.43 From the main man of hipsters this aromatic-fougere fragrance for men was created by two perfumers Vincent Kuczinski and Lois Ev |
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Ecko Unltd. Stomp Ear Bud $19.49 Ecko Unltd. Stomp Ear Bud |
